If kids and moms are core audiences for your brand, IQPC’s Kid & Mom Power Food & Beverage 2008 conference is for you, This is the 9th annual conference, and the theme is Creating Winning Campaigns for Moms that Excite Kids in Today’s Modern Health Age.
The event will be Jan. 29 through Feb. 1, 2008, at the Hyatt Harborside Hotel, Boston, MA. Shelf Impact! is a media partner for the conference.

Among other topics, Kid & Mom Power will explore technological innovations that are enabling food and beverage companies to create fun new packaging that interests kids and invigorates timeless product lines. Attendees also will gain insight for creating successful new marketing approaches for kids’ food and beverage products, and learn how major manufacturers are creating appealing and effective brand images among consumers.
The speaker lineup includes Jorge Torres, Senior Brand Manager at Nestle Waters. Torres will discuss “Innovative Ideas to Successfully Market Your Product to Kids and Moms.” Tyson Foods’ Sunil Pande, Senior Manager of Strategy and Brand Management, and Barbara Jirka, Channel Marketing Manager, will give a dual presentation, “Kids Powered by Healthy Foods.”
Shelf Impact! readers who register for the conference and quote our partnership code (IUS_PCKW_#3) will receive a discounted registration rate.