A common consumer complaint in bakery products is that the containers are often awkward to carry. Frequently the cartons risk collapse or bend and damage the delicate bakery goods inside unless consumers balance the package in their hands as they carry it.

Elonen, a bread and bakery products manufacturer in Jämsä, Finland, believes it has solved this challenge with a custom carton design for its range of 20 desert cakes.
Comprising what looks like an eight-sided carton overwrapped with a straight-edged sleeve, the container’s film windows on the top and sides provide consumers with a view of the colorfully decorated cakes. Two handles on the top make carrying the package easy, while a perforated double line on the carton end flap facilitates carton opening.
Tako Carton Plant, a division of Pyroll, designed the cartons. Nova X coated, bleached paperboard from M-real provides protection for the cakes.