Soul Critic, a flavored malt beverage, is quenching thirsts throughout Mexico with a twist in beverage packaging. A distinctive triple label maximizes visual appeal in convenience stores throughout the country.

From FEMSA Cerveza, Mexico City, Soul Critic features three pressure-sensitive bottle labels:
· A front label decorated with a three-color flat screen print plus flexo varnish.
· A back label printed using a six-color rotary screen/UV flexo-print combination plus flexo varnish. The first two colors are reverse-printed so they can be viewed through the bottle.
· A neck label printed using a five-color rotary screen/UV flexo-print combination plus flexo varnish.
The polypropylene labels are supplied by Spear. This distinctive look helps FEMSA Cerveza enter another product category beyond beer. Soul Critic is targeted to consumers looking for new beverage options and is being marketed in individual bottles, four-packs, and 24-packs.