Speed-to-market is an essential advantage for any marketer of health care products. Sageant LLC received new labels in less than two weeks that reflect well on its brand of health supplements and vitamins. In the process, Sageant gained the flexibility to rapidly produce cost-effective label short-runs for sales samples and promotional campaigns, says Kelly Gaisford, Sageant President.

Working with branding and design agency Maddocks & Co., Sageant opted for PVC shrink-sleeve labels from Klöckner Pentaplast. The labels are digitally printed by CL&D Digital using a four-color process.
Maddocks and Sageant sent print samples of the vitamin containers showing the size of the sleeve, seam location, and copy area, and asked CL&D to create dielines. Sageant then selected a clear glossy sleeve label format.
Finally, Maddocks dropped in the artwork and sent the label design back to the digital printing/proofing operation for completion and delivery.