During the past baseball season in the Caribbean, the Presidente brand in the Dominican Republic conducted a Viva la Pelota!, or Hurrah Baseball!, campaign for its beer in 12-oz glass bottles with promotional sleeve labels. Presidente Regular featured sleeves printed with images of a ball and bat, and Light featured sleeves showing a jersey and bat.

“It is time for the public to enjoy with friends a baseball game, to celebrate the victory, and live the excitement of their national sport, always with Presidente,” explains Rafael Melo, Manager of the Presidente brand. The brand holds a 70% share of the country’s beer market and distributes throughout the Caribbean and in the United States.
The PET sleeve film is provided by Rotoflex, the flexible packaging division of Sigma, S.A. Sleeves are gravure-printed in six colors, including a predominant green, along with a platinum color for Presidente Light.