Reily Foods Co., New Orleans, LA, slow-roasts its new 100% premium Arabica coffee, marketed under the Luzianne Coffee brand, in small batches to ensure a bold taste without the bitterness typical of dark-roast coffees. The company needed the right package to reflect both quality and southern authenticity.

With the help of Object 9, a packaging and design firm, Reily Foods decided on a package design with a stunning illustration of a coffee plantation, created by Brian Boesch, as well as a subtle fleur-de-lis placement above the flavor variety banner on the front panel.

The container is a vacuum-packed, double-wall brick pack, from Fres-co. The double wall prevents wrinkles from appearing in the vacuum pack. This step provides a smooth billboard for the vivid graphic details that are brought to life on the label. The label is printed using eight colors and a tri-tone image for the illustration.

Luzianne is being distributed this fall through grocery stores and mass merchandisers in the Gulf Coast area.