Inspired by the company’s own century-plus heritage, a new PET bottle and label design add a twist while also reflecting on tradition for Mountain Valley Spring Water, from Mountain Valley Spring Co., Hot Springs, AR. The new look has expanded the brand’s distribution from independent home- and office-delivery distributors into retailers such as Whole Foods.

“We synthesized the pillars of our brand to be ‘quality,’ ‘heritage,’ and ‘Americana,’” says Jim Karrh, Chief Marketing Officer. “That means that everything we do, including our packaging, has to reflect at least one of those pillars—and do so in an authentic way.”

Created by Flowdesign, the new PET bottle combines the redesigned label of Mountain Valley’s recently redesigned glass bottle. Green-hued plastic and an hourglass profile give the PET bottle a contemporary flair. The top portion of the bottle mold depicts rolling mountains topped with pine trees and the words “Since 1871” embossed above the label.

Mountain Valley’s Veriplas Containers molds the bottle on-site, and Valley Label converts the glue-applied film label.