VasoActive Pharmaceuticals, Danvers, MA, has gained additional market distribution for its three OTC topical lotions—Termin-8 (for athlete’s foot), A-R Extreme (for temporary relief from minor sports-related muscular and skeletal injuries), and Osteon (for osteoarthritis and other muscle and joint pain)—by redesigning the packaging for more vibrancy, dimension, and color-coding. With new packaging, the brand’s OTC topical lotions signal product efficacy and health benefits over competitive products.

The company now complements its online distribution by making the products available in supermarkets, drug stores, discount health and beauty stores, and independent pharmacies in New York, New Jersey, and Connecticut.

Conceptualized by Wright Design, the new packaging suggests that each product belongs to the VasoActive family while also differentiating it in a way to appeal to its particular target audience. The designs minimize the use of white and incorporate foil stamping and embossing to help each product stand out on store shelves.

“We think the new packaging graphics truly reflect the power and efficacy of these unique products,” notes Stephen Cataldo, VasoActive Marketing Director. “We’re already receiving reorder requests. That’s a great sign.”

The three lotions, Cataldo says, incorporate proprietary PENtoCore lipid encapsulated technology that aids product penetration through the skin. The package design reflects this benefit through a silver-and-green logo and with reverberating “waves” that are color-coded with shades of orange and yellow (Termin-8), deep purple and blue (A-R Extreme), and light blue and silver (Osteon).