Using a color-matching firm, Maybelline, New York, NY, created a custom look for its new Define-A-Lash line of mascara products. Anodized packaging components were created by electrochemically converting an aluminum metal surface to its oxide.

During the anodizing process, oxygen combines with the aluminum, forming aluminum oxide on the surface. Then the aluminum is dyed. The anodizing process maintains the brand equity in the packaging’s color by preventing fading, chipping, scratching, and peeling.

The mascara package features an aluminum cap that is anodized with precision color matching by Anomatic Corp. This process creates a seamless flow of bright green from the cap to the plastic base.
To accommodate the package design, Anomatic and Techpack, which supplied the tubes, created the cap to exacting specifications.

Suggested retail price is $7.99 at department stores.