With this issue, Shelf Impact! begins a more inclusive era in dissecting the marketing strategies and trends driving packaging decisions today.

The most obvious change is that we have discontinued the screen-to-screen format of our e-newsletter and replaced it with a more universally accessible format.

Since Shelf Impact! began publishing more than 2.5 years ago, we have received many compliments on our distinctive look and the useful content. We really do appreciate your feedback. So why change? To put it in packaging terms, if people everywhere can't open your package, they can't use your product. By moving to a more traditional html-based e-newsletter format, Shelf Impact! becomes fully accessible to our readers whose computers are unable to navigate Flash Web sites.
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These changes also bring other benefits. Most important, we can publish more often while actually sending you less e-mail. We are pleased to announce that beginning with this issue, Shelf Impact! will be coming to your inbox twice each month. We'll drop the weekly e-mail reminders.

These changes result from a lot of discussion about branding and just plain good business sense. As Shelf Impact! transitions into our new format, we have retained and even expanded on those visual equities that define our brand's distinctive personality—cues that underscore the essence of any brand.

Our content will continue to be archived at www.shelfimpact.com.

I welcome your comments. Please call me at 630/897-7158 or contact me by e-mail.