Betta Foods, an Australian manufacturer of ice cream cones and specialty confectionery products, is adding convenience to candy packaging with a resealable zipper on its Natural Real Fruit Flavored Liquorice AllSorts and Liquorice Bullets varieties.

"The benefit of a resealable feature is twofold, says "John Roumelle, Marketing Manager at Betta Foods. "It serves as a visual differentiating factor at point of purchase and it allows our brands to stand out based on the added convenience."

Working with Zip-Pak, Betta Foods adds the zipper to a BOPP/CPP pouch with a trapped print lamination. The packages are flexo-printed in eight colors.

According to Zip-Pak, the zipper costs about .125 cent on a 6"-wide package, compared with 12¢ to 15¢ for comparable food storage bags.