Organic Valley, LaFarge, WI, has found an innovative way to extend its brand reach and bring the healthful benefits of milk to the ballpark. The dairy packages about 8 oz of milk in aseptic cartons for distribution at Fox Cities Stadium in Appleton, WI, during baseball games of the minor league Wisconsin Timber Rattlers.

"The milk cartons are easy for kids to open, carry, and consume, which is one less thing for parents to worry about while enjoying the action during the game," says Ryan Grossman, Timber Rattlers Food and Beverage Manager.

Milk is packaged in Tetra Pak's Prisma Aseptic® recyclable, single-serve cartons. The milk does not need constant refrigeration. All that's required for consumption is chilling the milk a few hours before service.