If you work in research, strategy development or design, the ninth annual Proof: Market Research & Strategy Development for Package Design conference is for you. Produced by the Institute for International Research, Proof will be from Oct. 1-3, 2007, at the Wyndham Hotel in Chicago.

Shelf Impact! is a media partner at this year’s conference.

Proof targets packaging professionals involved at the earliest stages of creativity; marketing, consumer planning, brand and product management strategists; and retailers.

This year’s opening keynote presentation will be from Leatrice Eiseman, Director of the Eiseman Center for Color Information and Training. She is also Color Consultant and Forecaster and Executive Director for the Pantone Color Institute. Eiseman will discuss “Color: Messages, Meanings, and Future Forecasts.”

The conference will also feature the following key speakers and topics:

Matt Miller, Vice President of Marketing and Brand Strategy, Safeway Inc., “Keeping the Consumer at the Heart of Their Packaging: How Safeway is Changing Perceptions About Private Label Brands.”

Marilyn Baker, Global Quality and Standards Manager, The Coca-Cola Co., “Great Packaging Comes in All Shapes and Sizes—the Latest and Greatest.”

Paul Earl-Tomiainen, Senior Packaging Engineer and Leader, General Mills’ sustainable packaging program, “Successfully Implementing Sustainable Packaging Based on Retailer and Consumer Needs.”

Register now and learn more about the conference. Watch the August issue of Shelf Impact! for further information.