Do you want to become a more nimble and cost-effective marketer by outsourcing your package development function? If so, a new conference, CP 07: Succeeding With Contract Packaging, will give you plenty of ideas for when and how to make contract packaging work for you—from major product manufacturers to small, virtual marketers.

CP 07 will be Sept. 10-12, 2007, at the Chicago Marriott O’Hare. It is produced by Contract Packaging and Packaging Worldmagazines, sister publications of Shelf Impact!, in cooperation with the Contract Packaging Association. This is a first-of-its-kind educational and networking event focused exclusively on contract packaging challenges and solutions. It will examine industry trends and best practices—and offer plenty of opportunities for interaction with decision-makers at consumer packaged goods companies already engaged in contract packaging, as well as companies that provide contract-packaging services.

A welcome reception will open the conference from 5:30 to 7:30 p.m. Sept. 10 at the hotel. On Sept. 11, the conference will span a full day, concluding with a cocktail hour and sit-down dinner. On Sept. 12, the conference will adjourn at 3 p.m.

Here are two speakers already confirmed for CP 07:

John Helferich, Vice President of Research and Development, Masterfoods USA, will discuss “Mass Customization: Satisfying Demands Across the Value Chain.”

David Elliott, Purchasing Group Manager, Procter & Gamble, will present “Leveraging Contract Packaging at the First and Second Moments of Truth.”