“ Your packaging can ’ t be bland or you ’ ll be overlooked, ” says Valencia Wolf, Product Manager at Brown & Haley, a marketer of confectionary products. Accordingly, Brown & Haley is rolling out a composite canister for its Almond Roca ’ s Buttercrunch toffee that turns heads in club stores and protects the product.

The canister ’ s litho-printed paper convolute label provides the “ real estate ” for the brand ’ s traditional pink and burgundy colors, accented with gold foil stamping. The 42-oz can is supplied by Sonoco and constructed of 100% recycled paperboard spirally wound for strength, a liner, and with a wide opening for easy sharing.

A gold flexible plastic overcap and a peelable membrane closure protect the toffee ’ s freshness and taste. The membrane also provides tamper evidence.