The salient feature of much of the new product development in children’s lunchbox and on-the-go foods is the prevalence of health claims and movement toward healthier foods. Marketers are leaning on packaging to help deliver messages about these benefits.

Are Universal Design principles incorporated into your brand's package developed process?

Today’s retailer demands continually challenge food manufacturers to innovate and respond to current in-store marketing trends. The pressure often falls to both the manufacturer and its suppliers to develop and implement solutions rapidly.

The emphasis on convenience drives so many food packaging decisions today, and it may have a greater influence on the packages we see in the future than anything else out there. The following are new examples in the battle for shelf supremacy in convenience packaging:

The Institute for International Research (IIR) has announced additional speakers for its 11th annual Fuse: Brand Identity & Package Design conference April 16-18, 2007, at Pier 60, Chelsea Piers, in New York City.

Laminate bags intensify the visual appeal, aiming to stimulate category growth

Overall flat consumption and ever-increasing competitive pressures in the U.S. beer industry have driven the market leaders to rely more on packaging as a tool to boost sales.

More than half of all purchase decisions are made in the store, and clutter is the reality of the shopping experience. What should brand marketers and package designers think about to be successful in this environment? It boils down to 10 principles.

I recently had the occasion to visit Café El Marino in Mazatlán, Sinaloa, Mexico. From its bustling plant in that seaport city, Café El Marino has become one of Mexico’s largest coffee producers in part because company General Director, Arturo Lizárraga Mercado, is a forward thinker. Mercado believes that one largely untapped opportunity in branding
is the cross promotion of related products. This is one approach, he believes, that could get products more into club stores and other high-volume retailers (HVRs).