The 12th annual Fuse: Brand Identity & Package Design conference will offer brand stewards and package designers the newest tools and information for mastering the art and science of package design and communications.

The conference, organized by the Institute for International Research, will be April 16-18, 2007, at the Pier 60, Chelsea Piers, in New York City. Shelf Impact! again will be a supporter of the event.

IIR has given Shelf Impact! a sneak preview of the program, and the following are some of the speakers lined up so far:

Claudia Kotchka, Vice President, Design Innovation & Strategy at Procter & Gamble,
will give the keynote “Infusing Design Innovation into Business Strategy: The P&G Journey.”

Alex Lee, President at OXO,
will talk about “Tapping into an Unmet Need in a Commodity Business: Making the Business Case for Brand Design.”

Donna Sturgess, Global Head of Innovation, GlaxoSmithKline,
will give a keynote on the topic “Creating Intense Brand Loyalty Through Packaging.”

Gary Swisher, Vice President, Wheels Design at Mattel,
will discuss “Mastering the Reinvention Process: The HotWheels Story.”