In September, Shelf Impact! also asked readers the following question. From a packaging perspective, how do you define the term “innovative”? Fifty-two readers responded, and here is what some of you had to say:

“It has an appearance unlike any other package has—new and different features, benefits, or end uses. It has efficiency improvements over existing packaging systems.”

“Something that hasn't been done before, or makes other companies want to find ways to integrate aspects of our design into theirs. It could also make the consumer look twice.”

“To get value in a fun and healthy way, easy to use and understand, and with a strict cost validation.”

“The term is overused from any perspective. We try not to use the term ‘innovative.’ ”