Final registration is being taken for the 8th annual “Proof: Market Research & Development For Package Design” conference, Sept. 25-27, 2006, at the Drake Hotel in Chicago.

Proof is hosted by the Institute for International Research, and Shelf Impact! is a media partner.

IIR announces the following speaker additions:

• Elaine Madansky, Senior Manager for Consumer and Market Intelligence, Wm. Wrigley Jr. Co., will present “Expanding Consumption in a Mature Category.”

• Ravi Parmeswar, Vice President, Knowledge and Insights, the Coca-Cola Co., will explore “How Coca-Cola Uses Consumer Insights to Connect with Consumers Across Cultures.”

Concurrent breakout sessions will cover research and insights, brand and product management, and packaging and design innovation.

Call 888/670-8200 or visit www.iirusa.com/packaging.