Packaged goods become abstract when even the smallest supermarket stocks thousands of SKUs. In this disconnected environment, consumers gravitate toward products with identifiable origins.

Swiss Miss is one such brand. ConAgra wanted to enhance the “Swiss” equities to create a more premium packaging experience. Enlisting brand identity and package design firm Wallace Church, ConAgra leveraged deeper, richer color palates and a refreshed Swiss Alps background illustration.

The new package features an updated logo and stylish flavor bands, gold piping and flavor cues such as
chunks of chocolate on the saucer.