Bacardi gets $50 for 750-mL of tequila with a glass bottle that reflects the modern art of Mexico. “Our goal was to create a super premium tequila and a package that’s in a class of its own. It’s a true premium offering—both product and package,” says Yousef Zaatar, Vice President Global Packaging at Bacardi.

Zaatar says the bottle blends art and science to create a contemporary design that reflects the high quality of the tequila. The brand is distributed in select markets.

Saint-Gobain Desjonqueres makes the glass bottle, and the design won a Glass Packaging Institute 2006 Clear Choice Award.

-- By Pat Reynolda, Packaging World