Package Design magazine seeks branding and design professionals to vote online to select its annual Makeover Challenge winner. Five teams have re-created new packages and a new brand identity for four SKUs of the Fresh Body Market brand of vegan-certified soap and lotion products.

Before-and-after photos and summary accounts of each of the five design teams’ makeover entries appear in the July/August 2006 issue of Package Design, where readers may vote through Sept. 15. The winner will be profiled in the magazine’s November/December 2006 issue.

Shelf Impact! is published in cooperation with Package Design magazine.