Last month, Shelf Impact! also asked readers this question: “As mass-media audiences become more fragmented, what unexplored opportunities do you see for packaging the brands you work on?” Here are some of your responses.

“I think environmentally friendly packaging will come to the forefront in the coming years. With global warming more on people’s minds, I think those packagers that jump on the wagon first will have the edge over those that don’t.”

“Packaging that is more ‘portable’ is a direction that we have not explored yet, but that seems to be worth pursuing.”

“Ways to link packaging with personal technology.”

“Building relationships with other companies to co-brand products and co-advertise.”