Dyna-Tabs, LLC plans to use convenient plastic packs of dissolvable strips to introduce more than 50 items that tap into wellness trends.

Last month, Shelf Impact! also asked readers this question: “As mass-media audiences become more fragmented, what unexplored opportunities do you see for packaging the brands you work on?” Here are some of your responses.

The ClearRX pharmacy bottle introduced at Target has won rave reviews from both consumers and pharmacists for its ease of use. Through color-coded rings on the bottles and easy-to-read labels with a logical hierarchy of information, weighted visually by importance, consumers know which bottle in the medicine cabinet is theirs, and how much medication to take and when.

Packaging managers from four leading consumer goods companies said during a panel discussion at the “Fuse: Brand Identity & Package Design” conference in April in New York that marketers and designers often work too independently of each other. This results in a creativity gap that can derail effective package development before the process reaches the packaging line.

Marketers should focus packaging communications on consumer product uses rather than ingredients, features, and price.

If there’s a word that’s overused in marketing and design circles when it comes to packaging, the word is “innovative.” I recently had a telephone conversation with Roy Parcels who, as a designer for decades, knows a thing or two about the relative place in history of any purportedly innovative package.

Procter & Gamble Prestige Products is extending the Hugo Boss brand into men’s skin care at Bloomingdale’s stores with Boss Skin, a subbrand of eight products in what Boss Skin Global Marketing Director Marco Parsiegla describes as a “hero pack.”

Wines in packaging that bring a fresh look to the aisle are leading category sales in U.S. grocery, liquor, and drug stores. Sales are up more than 50% for wine brands using wine-in-box packages and those with screwcap closures.