By converting its Knorr granular bouillon product line from a glass jar to a plastic jar, Unilever Bestfoods North America says it can more efficiently target the brand’s growing U.S. Hispanic market with an easier-to-handle container that also reduces lead and delivery times.

The non-breakable, proprietary line of polyethylene terephthalate (PET) containers, from Amcor PET Packaging, are amber in color to extend the light- and moisture-sensitive product’s shelf life. The plastic jar uses the same “footprint” as the glass jar in order to maintain the brand’s visual equities.

Unilever says that with a “significant portion” of Knorr’s product volume going into U.S. pantries, it made sense on the bottom line to move its packaging operations for the product line from Mexico to Amcor’s Kansas City, KS, plant.