One instinctual response to grouped words such as “protein” and “beverage” is “Yuck!”        

The natural resistance to such an unnatural combination must be overcome fast in consumer products. That’s what Protica Nutrition Research did for its concentrated, advanced-formula Profect protein drink.

Doctors are recommending the new product to aid in quick recovery from surgeries such as a gastric bypass. The product is also rolling out as a consumer nutritional supplement drink.

Key was creating a package that draws consumer interest. Packaging for Profect springs from scientific implications, as the primary package resembles a test-tube. Running vertically on the package label is another confidence-inducing “touchpoint”: “Virtually Unbreakable Container (Patent Pending).”

Perfecting the “vial” took some time as Protica felt it was essential to develop the tube with outer and inner walls as parallel to each other as possible on a 6-3/4” translucent, polypropylene tube holding 2.9 oz. One reason for this approach was to give the shrink-sleeve label an even surface to adhere to, so it wouldn’t slip off the smooth outer surface when subjected to temperature changes.

The vials are packaged in a custom carrying case resembling a bulletproof security briefcase that bodyguards often carry in spy thriller movies.

--By Ron Romanik, Editor
Package Design Magazine