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April 10, 2006

Starbucks toasts brand extension

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Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award. Applied ceramic labeling is used to print the “Starbucks Coffee Liqueur” wording on the bottle’s waist. Saint-Gobain Container provides the 1-liter bottles and Anchor Glass supplies the 750-mL bottles.




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