April 10, 2006
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Timberland Co. leverages the pressure-sensitive label on cartons of its footwear products by featuring “nutrition” information that reflects the footprint the company makes in creating the shoes contained in the package.
Labels include an environmental impact section that defines energy needed to make the shoe, a community impact section detailing the company’s stance on child labor hours and community service, and a manufactured section that identifies country of origin and factory name.
The one-piece corrugated cartons include 100% recycled post-consumer waste fiber and are printed with soy-based inks. The cartons are hinged or locked together using die cuts.