A few seats still remain for the 10th annual Brand Identity & Package Design conference, which will offer brand stewards and package designers the newest tools and information for mastering the art and science of package design and communications.

The conference, organized by the Institute for International Research, will be April 24-26, 2006, at the Waldorf-Astoria hotel in New York City. Shelf Impact! again will be a supporter of the event.

Besides previously announced speakers from Target Stores and consumer packaged goods companies such as Nike, Black & Decker, Frito-Lay North America, and Johnson & Johnson, IIR announces these additional speakers:

• Sharon Reiter Lindberg, Senior Design Manager at Unilever, will share her insights in “Global Brand Identity: Contemporizing Two Iconic Brands.”

• Michael Bierut, Partner at Pentagram, will discuss “The End of Brands and the Beginning of Something Else.”

• Jay Gouliard, Vice President, Packaging Research & Development at General Mills, will explore the topic “Getting Cues from Fashion to Develop Innovative Packaging.”

• Jeffrey Loth, Packaging Program Manager at Microsoft Corp., will explain Microsoft’s vision for packaging innovation.

The conference will open on April 24 with two design and creative workshops. To register for the conference, call 888/670-8200 or e-mail register@iirusa.com.