Kimberly-Clark de Mexico says its new 50-unit “cup of tissues” is selling in stores at a price nearly 40% higher than what a consumer pays for a conventional 50-unit carton of tissues.

The new package is a paperboard convolute wound canister from Sonoco. A seamed-on steel bottom and a friction-fit thermoformed polystyrene overcap also make this package a head-turner. Graphics are delivered on a paper label printed offset in six colors. A slit in the center of the lid provides the dispensing mechanism.

The container’s 1.8 x 6.7 size adds in the portability benefit.