The good-for-you message is proving to be a strong purchase motivator in food products, and ACH Food companies joins the parade with Mazola Pure. The package design, on a aluminum aerosol container from CCL Container, conveys the product attributes—pure aroma and taste.

Packaging in the cooking oil aisle has evolved little in recent years, but this package gives both the brand and the category a shot in the arm with a shapely aluminum container, nozzle, and lightly tinted cap. Bob Larkin, Manager of Packaging Development, says the package’s clean design and pearl finish communicate the taste, aroma, and product expectation.

The design contrasts the category’s conventional steel, three-piece, cylindrical-shaped cans.