Distinctive touches on arched carton covers for Godiva Chocolatier’s Platinum chocolates harken on the brand’s iconic horse-riding figurehead. The gold-stamped figurehead is the center of attention on the carton’s minimalist yet elegant design.

The figurehead is embossed on a special paper from McLean Packaging that’s wrapped around the lid. The dark-chocolate-color carton base, from Bennington Paperboard Co., offers a hint of what awaits inside the carton.

The dark chocolate color extends to the plastic tray inside the carton. The tray is thermoformed into a grid of cavities nesting each chocolate. The grid pattern breaks Godiva’s usual scheme, which has been trays of round or triangular cavities to match the shape of each candy piece.