In the facial tissue wars, packaging is increasingly emphasizing convenience with a focus on the car. According to Mintel’s Global New Products Database, which has identified this trend, a new round of convenience packaging either enables the driver to grab a tissue more easily or the packaging is slimmer and more discreet in size to fit into a car cup-holder. A new focus of attention with convenience-size packaging is the storage well in the car door.

The following packages reflect this trend:

• In Canada, Irving Tissue markets tissue under the Royale brand that comes packaged in a plastic, cup-holder-friendly container. The container’s snap-off lid provides the convenience of refills. The container’s 50 two-ply tissues dispense through a hole in the lid. The container carries a suggested U.S. retail price of $1.45.

• In the United States, WeGo markets WeGo-brand facial tissues in two plastic tubs. A paperboard sleeve bundles the cup-holder-size tubs as a value pack suitable for mass-merchandise stores. Each cup-shaped tub holds 50 tissues, and the value pack has a suggested retail price of $1.97.

• From Brazil, Kiss Car Lencos Faciais Duplos two-ply, natural-fiber facial tissues from Santher are packaged in a 50-count paperboard carton whose slender dimensions enable the package to fit in the storage well on the door or in the glove compartment.