In November, Shelf Impact! also asked readers what tactics you have in place to measure packaging “wear out” before product sales decline. Thirty-eight readers answered this question, and 15 of you said you have no process in place for measuring package wear out. Here are some of your responses:

“We have none in place. As manufacturers, we rely on feedback from our customers (e.g. Home Depot, True Value, Ace Hardware, etc.) with regard to packaging improvements and changes.”

“Ongoing online research.”

“Focus groups every two years to measure perception and acceptance by the consumer.”

“We're in the process of testing several options and doing feasibility analysis.”

“Close customer contact.”

“Packaging equity research.”

“We just keep an eye on sales and react as necessary.”