On packages of Kraft Foods’ Chewy Chips Ahoy! soft chocolate chip cookies, graphics signal the convenience of operating Kraft’s Snack ’n Seal resealable packaging. A large portion of the pack’s top may be peeled open to withdraw cookies, then resealed for freshness and on-the-go convenience.

Jeanine Maresca, Chips Ahoy! Brand Manager, says AC Nielsen in-home research determined that consumers want more convenient snack packages. The Chewy Chips Ahoy! package responds to this desire with 15-oz packs with a suggested retail price of $3.99.