The package design for Procter & Gamble’s Olay White Radiance, a skincare line marketed exclusively to China, communicates sophistication and elegance with visual cues that embrace Chinese women’s preference for simplicity in design and color.

This package reflects the Olay brand identity in China with clean lines using white, platinum, small volumes of color, and iridescent and pearlescent inks to signal product differentiation.

Brand design agency LPK won a design excellence award for its work on the package. The International Package Design Award was presented at the Health & Beauty America Expo.

Link: LPK