Canisters of Whims cookies, from Pepperidge Farm, taper from a wide base and give the package a different shape in the cookie aisle. The canister’s shape and recloseable top make the package suitable for on-the-go snacking.

Carol Degener, Director of Innovation at Pepperidge Farm, says the container provides merchandising flexibility. The container may be displayed either on its overcap or upside-down on its base. Graphics are printed in different directions on both primary canister panels to accommodate either type of display.

Sonoco supplies the container, membrane, and overcap. The container includes an inner foil barrier layer laminated to a 15-pt SBS board reverse-printed in flexo in seven colors.

Link: Sonoco