Cosmetics marketers are using French in their packaging to court U.S. consumers who associate the language with sophistication and glamour—even if it is spelled wrong.

Marketers are enhancing their packaging with non-English words and phrases as U.S. cosmetic exports soared 41% in 2004, says United Press International.

Kiss My Face Corp., Gardiner, NY, is repackaging its entire line with French and English. “Even though we're a tiny company, it gives it a little more credibility,” Marketing Director Herberto Calves told the Washington Post. “If this product is accepted there, it's good enough for here.”

Eyebrow product maker Ardell, Los Angeles , has reworked all packaging to include English, French, and Spanish to satisfy one of its biggest U.S. buyers, Sally Beauty Supply.