Voting has begun for Package Design magazine’s second annual Package Design Makeover Challenge. This year’s design team participants are Brand Engine in Sausalito,CA; Goodwin Design Group in Media,PA; Gravity, Cincinnati; Tin Horse, Marlborough, Wiltshire,U.K.; and a student team from the Michigan State University School of Packaging, East Lansing,MI.

The five teams re-created packages for five SKUs of the Golightly brand of sugar-free hard candy. A number of structural innovations resulted as well. Before-and-after photos and written accounts of each team’s product makeover are presented in the July/August 2005 issue of the magazine, 3D models of each package, and a ballot are available at www.packagedesignmag.com.

Shelf Impact! readers are encouraged to cast ballots online by Sept. 28. “The participants in this year’s Makeover Challenge are the creative cream of the crop in the package design industry,” says Christopher Lyons, Publisher of Package Design.

Package Design magazine will reveal Makeover Challenge winners in its November/December 2005 issue. In addition, a $5,000 scholarship contribution in the winning team’s name will be delivered to MSU’s School of Packaging.

Shelf Impact! is published in cooperation with Package Design magazine.