Gerber continues the trend toward foam-dispenser packaging in personal care products by restaging multiple SKUs with instant-foam-dispensing technology under the Grins & Giggles Foaming Baby Wash for Hair and Body brand.

Convenience drives the package design, which includes a pump from Airspray International and a custom 250-ml bottle, and transparent blue overcap. The pump expels instant, creamy no-drip foam and requires one hand to operate. This benefit eliminates the need for rubbing product into the skin to create lather. It enables parents to hold the baby easily and safely.