CVS Pharmacy introduces at least 250 new private-label products each year. The task of putting these new products, as well as 3,000 existing private-label products, into the right packaging falls to Mike Clark, Brand Design Manager.

CVS uses paperboard packaging extensively. Clark is redesigning packaging for CVS’ entire stable of private-label products, and he likes paperboard packaging’s ease of legibility and stocking benefits in many categories. He makes two requests: more fifth-panel cartons and more windowed paperboard packaging.