Anheuser-Busch Cos. is among a wave of alcohol marketers who are courting a new generation of consumers with atypical packaging for their products. A-B is serving up 16-oz aluminum bottles of Budweiser beer to national markets.

The premium packaging initially targets upscale bars and clubs in major U.S. metropolitan areas.

The aluminum bottles, from Exal USA, offer shelf “pop” as well as quick-cooling properties. Exal’s “coil-to-can” process enables high-quality graphics.

Crown Cork & Seal supplies the metal crown closures.

Links: Exal USA
Crown Cork & Seal Co. Inc.