Are you responsible for managing the packaging research and development process in your organization? If so, you may gain invaluable insights to help you do your job better by attending the seventh annual Market Research and Development for Package Design conference Sept. 21-23, 2005, at the W Chicago City Center in Chicago.

The conference host is the Institute for International Research, and Shelf Impact! is a media partner.

Speakers will include Isabelle McDonnel, Senior Brand Manager, Diageo; Greg Zimmer, Oral Care Designer, Procter & Gamble; and Jeffrey Conrad, Vice President, Licensing, American Greetings.

Shelf Impact! Editor Jim George will moderate the panel discussion “Packaging Integration Across the Value Chain: Bringing All Perspectives to the Table for Maximum Brand Impact.”

These and other presenters will discuss how to utilize your full suite of research tools, strategies for integrating the value chain in package development, how to link overall package design to shelf impact, and tips for tapping into new trends.

Read more about and register for the conference. Or phone 212/661-3500, ext. 3020.