Desiccant manufacturer Süd-Chemie Performance Packaging, Belen, NM, is bringing its expertise in moisture absorption to the consumer market with Dri-It®, a line of humidity absorbers for use in homes, trailers, RVs, tents, and storage areas.

Dri-It protects consumer products from mold, mildew, odors, rust and other harmful effects of moisture.

The product’s package appeals to consumers in part by explaining why moisture protection is important, says Süd-Chemie Consumer Products Manager Tod Campbell. Art Rojas Design created graphics on a stand-up pouch to do just that.

The pouch is PET/metallized PET/linear low-density polyethylene. The metallized-PET layer is gravure-printed in seven colors and gives the product shelf life exceeding two years.

Inside the display bag are two moisture-absorbing pouches. Each one can absorb nearly three times its weight in moisture. The desiccant turns into a thick, self-contained gel that won’t leak or escape.

The package also includes a humidity indicator card that allows users to make a quick and easy visual determination of the humidity in the area they want to protect.

More on this package is available at packworld.com

By Rick Lingle, Packaging World