May 10, 2005

Aromatherapy as marketing tool

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Simple Green joins the aromatherapy packaging trend with its Aroma Clean line of ready-to-use cleaning products in elegant, spray-style plastic bottles. The trigger sprayers contain stickers than emit the product’s scent when scratched.

The brand is positioned as “an environmentally safe, biodegradable cleaning choice,” and the packaging supports that proposition with clean and simple graphics. A color-coded box on the label corresponds to each of the five scents in the line. The label color also corresponds to the product scent.






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