Pioneer Snacks determined that meat snack consumers perceive unwrapped sausage sticks to be fresher and more wholesome than wrapped sticks. The company responded by enlisting Flowdesign to create new packaging for its line of meat sticks.

Individual snack sticks rest unwrapped in a plastic jar with clear labels bearing bold color accents. The package imagery tells consumers the product is “hot.”

The clear jar enables consumers to view the product and is also small enough in diameter to fit in a car cup-holder, sports bag, or backpack.

Link: Flowdesign