March 10, 2005
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Link: Collotype Labels
Neocork Technologies
Some wine marketers are moving to a playful image to gain distinction, primarily through the label. A recent example is Snob Hill Winery’s Le Snoot brand. An illustration of pigs anchors the label, intertwining both the California wine marketer’s brand image and name. A screened, high-gloss finish makes the illustration “pop” when set against the matte finish portion of the label.
Collotype prints the labels rotary offset in four-color process, plus black. A black synthetic cork from Neocork prevents the closure from drying out.