The results of our first readership survey are in, and it’s encouraging to learn that 92% of you are finding the content in Shelf Impact! to be very to extremely useful. We want to continue to improve. Let us know how at george@packworld.com.

Shelf Impact! found two hidden nuggets amid the responses to our February readership poll. Demographics experts have been advising marketers about the trend toward smaller U.S. households and the related consumer need for portion control. However, just 21% of readers in our survey say that either package size or the impact of smaller households factor into their package development strategy.

Second, we all know about the “graying of America.” Yet, “senior-friendly” was mentioned as a package-development consideration by only 2.5% of survey respondents.

Oh, and by the way, don’t forget to take our monthly readership survey as you exit this month’s e-newsletter. It’s short—we promise!