March 10, 2005
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Club stores and other upscale retailers like unusual or exclusive products. The WaterBall is a package that illustrates the point.
It is being designed for distribution through big-box stores where bottles would be sold off pallets. From the WaterBall International Group, the WaterBall is a blow-molded, PET ball holding 3.3 gallons of water.
Its advantages at retail are its size and shape. It weighs about 28 lbs, compared with 40-plus lbs. for a 5-gallon water jug, and its smaller size may appeal to women. The WaterBall can be produced in either a ribbed or a smooth configuration.
