Shape helps Evian distinguish bottled water on the store shelf—at $2.50 per unit—in a glass bottle formed as a monolithic ice-like sculpture with a red-tinted PET overcap. The triangular bottle is reminiscent of alpine mountaintops from which Evian water flows.

A division of Landor Associates designed the recyclable bottle, molded of thick glass by an overseas subsidiary of Saint-Gobain Containers. A “clean” front-panel design lets shape tell the brand story, supported only by a “no-label” pressure-sensitive label.

Link: Landor Associates
Saint-Gobain Containers